Born to an illustrious French family way back in the year 1904 Jean Rene Lacoste was to be inducted into the hall of fame 72 years later for reasons other than fashion. He was rated as one of the leading tennis players of his time having dominated the circuit from 1925 through to 1929.
It was only logical that Jean went on to create the first tennis shirt under the brand name of ‘Lacoste’. The erstwhile green crocodile logo that is synonymous with the Lacoste brand. This could well be attributed to the fact that he was fondly nicknamed as a ‘crocodile’ by his friends and colleagues due to his inherent tenacity on the tennis court. The year 1933 was to witness young Renee formally launching an apparel company by the name of ‘Lacoste’ which was to become a household name in the years to come. The company was a collaborative venture with Andre Gillier the President of the largest knitwear company at that time. What began as a tryst with the sport he loved developed into a range of sports wear including sailing and golf shirts.
Like most fashion houses Lacoste was to foray into the fragrance world. The year 1984 was witness to the formal launch of the first perfume from Lacoste. The perfume was ‘Lacoste for Men’ and the response was stupendous and the rest is history. The elite house of fashion was to launch 29 fragrances between 1984 through to 2012.
Those seeking a touch of elegance with a reminiscence of the ‘little girl’ would find Lacoste Touch of Pink the perfect blend. A fragrance for all occasions and ages ‘Touch of Pink’ is the perfect choice for the woman of today. If you are seeking an application which stays from dawn to dusk then Lacoste is the pick of fragrances. The character is mesmerising as it is an ethereal blend of the fruity flavour of orange and peach contrasted to perfection with the floral magic of jasmine. The vanilla and musk base ensures longevity and perfection of aura and fragrance.
The year 2003 was to witness the launch of the popular Lacoste Pour Femme which for some is the culmination of all experiences. The mystique of sandal and incense is complemented to advantage by the floral jasmine and the Bulgarian rose.
This is inarguably the most ethereal of the Lacoste fragrance collection for the scent of fruit is far more subtle while being the last word in elegance. The creative genius of Olivier Cresp is evident in this subtle blend of natural elegance, the sporty pep which is yet to be replicated in the world of fragrance.